On 9 December 2025, a public lecture was held at the Makhinjauri Maritime School on the topic:
“Contemporary Approaches to Identifying Sustainable Maritime Tourism Destinations: The Use of Marketing in Destination Management and in Defining Maritime Identity.”
The lecture was delivered by Senka Ivošević, Professor at the Faculty of Maritime Studies, University of Montenegro.
During the lecture, the guest speaker engaged with school pupils and vocational students in discussions on key aspects of the sustainable development of maritime tourism, the importance of applying marketing tools, and ways in which strengthening maritime identity can contribute to the success of regional tourist destinations.












